Skip to main content

Creating a good marketing strategy


A case study of NIKE's Marketing Strategy. Applying a good and skillful marketing strategy would help to sell benefits not products which is very influential in creating a good brand.
Focusing on selling benefits and not products is best for no marketing. It enhances the product in a strategic way.
This is the marketing strategy Nike applied into marketing their products.
1.
What do you believe in? : You have to believe in yourself before your audience can believe in you. What do you believe an how does your product helps in understanding your beliefs. This has a long way to go in creating that big brand. Understanding your motivations for being in business can help you clarify your mission for your audience.
2. What problem does your product solve? : What void does your product fill in settling the needs of your audience. Ask yourself What goal does my product accomplish?
3. Identify the benefits of your products: Have it in mind that your audience considers the benefits of your products before purchasing it.
4. What value does your content marketing provides? : Your content marketing should not provide the value for your business but rather for your audience. What are the biggest challenge your audience are facing? how can my content help to solve their problem? What better way can your content help to solve their needs?
5. Where are your audience and what content do they need? Are they on social media or where and how can you get to them. 6. What idea does your content speak about? Clarify what your content speaks about and how it would be helpful for your audience.


Conclusion This is a very strategic way of building a great brand.

Comments

Post a Comment

Popular posts from this blog

Quick Tips On How To Create A Content Marketing Strategy

You have been hearing that strategizing your content is very paramount in marketing, but how do you do it. It is a process you have to follow closely.   Who are your audience: Make a representation about your ideal customers based on market research about your existing and potential customers. Which should include their needs, habit, behaviour.  The details are really important. Gather sales data, conduct surveys, research and analyze, it is digging out challenges and solving it. Know what your audience like and bear in mind that social media is a key to a content marketing strategy. A good content would drive usability by your audience, which means great conversion and improvement of rankings. Research keywords tools to help build a great content, you could use  http://buzzsumo.com , http://ahrefs.com . Get statistics on tools like http://Kissmetrics.com. With this path do SEO, because SEO and Content Marketing wins business. Ask yourself these questi...
Post a Comment
Read more

Content Marketing Statistics For 2017

Creating Good content has boost marketing in 2017. Take a look at these analytical images
Post a Comment
Read more

Entrepreneur Profile

Neil Patel Neilpatel.com Co-founder Kissmetrics and Crazyegg Blogs at quicksprout.com Neil helps companies generate revenues through Digital Marketing He is recognized by the President of USA, the House of representatives and the United Nations Entrepreneur Magazine said he was the No. 1 marketer in the world and also said he created one of the 100 most brilliant companies He is a New York Times best selling author Wall Street Journal calls him a top influencer on the web Forbes says he is one of the Top 10 marketers in the world Former President Barack Obama recognized him as one of the 100 entrepreneur under age 30. The United Nations recognized him as one of the 100 entrepreneur under age 35.
1 comment
Read more