Creating a good marketing strategy

A case study of NIKE's Marketing Strategy. Applying a good and skillful marketing strategy would help to sell benefits not products which is very influential in creating a good brand.
Focusing on selling benefits and not products is best for no marketing. It enhances the product in a strategic way.
This is the marketing strategy Nike applied into marketing their products.
1.

What do you believe in? : You have to believe in yourself before your audience can believe in you. What do you believe an how does your product helps in understanding your beliefs. This has a long way to go in creating that big brand. Understanding your motivations for being in business can help you clarify your mission for your audience.
2. What problem does your product solve? : What void does your product fill in settling the needs of your audience. Ask yourself What goal does my product accomplish?
3. Identify the benefits of your products: Have it in mind that your audience considers the benefits of your products before purchasing it.
4. What value does your content marketing provides? : Your content marketing should not provide the value for your business but rather for your audience. What are the biggest challenge your audience are facing? how can my content help to solve their problem? What better way can your content help to solve their needs?
5. Where are your audience and what content do they need? Are they on social media or where and how can you get to them. 6. What idea does your content speak about? Clarify what your content speaks about and how it would be helpful for your audience.


Conclusion This is a very strategic way of building a great brand.