According to Wikipedia A call to action (CTA) is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale.
A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages or web pages that encourage consumers to take prompt action CTA Phrases for Persuasion If your aim is persuade people to choose your product or service, then try mixing these phrases into your call to action:
•You
•Guarantee
•Results
•Because
•New
The phrases above are among the most persuasive words in the English language. Let’s dive a little deeper into why they’re effective and how you can use them. Using the word “you” can completely change the tone of your writing. As a general rule of thumb for creating content that’s engaging, you should try to write in the second person (i.e. you and your) whenever possible.
It makes your content much more conversational and the reader feels like you’re speaking directly to them. That’s why personalized calls to action convert 42% better than generic ones. The more you can personalize your CTA, the better. Start by using the word “you” more.
This simple swap can make a difference. CTA Phrases to Create a Sense of Urgency/Scarcity Have you ever contemplated buying something, and then thought to yourself “I’ll think it over.” Waiting until tomorrow is another common buyer objection you’re going to run into with people online.
Creating a sense of urgency gets customers to take action immediately instead of holding off on the purchase. More often than not, tomorrow becomes eventually, which ends up being never.
The sooner you can get people to take action, the better. Here are some effective call to action phrases that will make people rush to grab what you’re selling:
•Only X days left
•Limited supply
•Closing soon
•While supplies last
•Today only
•Last chance
•Offer ends on “date”
•Hurry
•Immediately
•Now You’ve more than likely seen these phrases or variations of them used on eCommerce sites. Creating a sense of urgency or scarcity makes people take action out of the fear of missing out on a good deal. It boils down to loss aversion.
This basically means people are more emotionally drawn to losing things than they are at gaining them. That makes you more likely to jump on a good deal to avoid losing out on the opportunity. The phrases above imply scarcity. If you want to avoid losing out on the offer, you don’t have time to wait around and think it over. There are few companies that do this better than Amazon.
The Amazon Lightning deals are the ultimate example of creating both scarcity and a sense of urgency at the same time. CTA Phrases to Imply Exclusivity Another effective way to make people take action is to imply exclusivity with whatever you’re offering. People want what they can’t have. There’s also a community aspect because you want to be part of a special group. But how do you make something look and feel more exclusive? With a strong call to action of course! Try these phrases out to get people clawing at the chance to be a part of your product or service: •Request an invitation
•Now closed
•Members Only/Subscribers only
•Only available to ___
•Pre-register/Pre-order
•Limited spots
•Exclusive access
All of these phrases imply that if someone doesn’t take action right now, they’re going to be left out of the group. By signing up, making the purchase or filling out a form, they’ll be a part of a closed group that others cannot access. Essentially, they get first dibs. Google uses exclusivity for several of their products. Google+ was originally available by invitation only. And in order to try out Google’s Project Fi mobile network, you have to use a Nexus device and then request an invite.
CTA Phrases to Gauge Interest Sometimes the action you want your audience to take isn’t necessarily to buy a product, sign-up for an email list or use a service. Maybe your goal is to test the water a little bit by gauging the interest in a particular product or service you’re thinking of launching. Ironically, this technique can also help you build even more anticipation around your latest campaigns. Here are some good call to action phrases that will help you see how interested and engaged your audience is:
•Reply
•Share
•Contact me
Each of the phrases above requires your audience to do something. We’re at a point in the world where there is more content available online that most people know what to do with.
So if you can convince a reader, customer or follower to take the time to give you feedback, then you know they’re engaged. Let’s take a deeper look into how you can use these calls to action in your marketing. First is “reply.” A popular usage of this tactic is with email marketing.
You could send out an email to your subscribers letting them know about a new product you’re thinking of launching. At the end of the email, ask your subscribers to reply back if they’re interested. The people who reply back are potential leads. If you don’t get any responses, then it could be a sign the demand for your product isn’t quite there.
Another place where the reply call to action shows up a lot is social media. Asking your followers to reply to your Tweet or Instagram post will increase the likelihood of an interaction. If you ever want to test whether or not your followers or audience is truly active and engaged, try asking them to reply to your social media posts.
The brands that get replies generally have a much stronger following, which is why follower count doesn’t always matter. It’s about how much your followers are engaged. Visit: https://sproutsocial.com/insights/call-to-action-phrases/ for more.
Conclusion
The exact impact of your public speaking speech depends on the specific action you ask in relation to the Toastmasters International job you have to fulfill
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