Hacks You Can Also Take To Improve Your Business.
As we all know the term ' Growth Hacker ' was coined by Sean Ellis the founder of Qualaroo in 2010.
As published on AppVirality.com that:
"Sean came to a conclusion because he believed that marketers were important but not important for startups. When you are just starting out the traditional marketing, techniques are not usually needed. For example you don’t need a marketer to manage and train your marketing team in the initial months. But what you do need is growth".
So lets see the 9 Popular Growth Hacks Of All Time in no particular order.
1. Twitter
Twitter growth hack
Twitter is a household name today. Everybody has either used it or at least heard about it.
When Twitter was launched it saw many sign ups and a lot of talks were about it on blogs and other social networking sites . But people were not using it continuously over time.
Twitter had a audience which hung around a few days and then logged out never to log in again.
They learned that if the users selected five to ten accounts to follow when they first sign up, their chances of returning and becoming regular users would be far more. This will be because the user would have invested some time and energy into his account and people usually cling to those things in which they have invested.
Twitter is all about interacting. So they had to go all the way to make a change and I paid off.
2. AirBNB
Airbnb growth hackAirBNB is a website which lets people give out their empty rooms for rent to complete strangers by posting a listing on their site.
They applied an amazing growth hack technique to grow their business.
When users were filling in the forms, they were shown an option through which they could have posted their listing on Craigslist as well.
Since Craigslist is a popular website this cross posting would not only get more and more people to view the ad, but would also generate a back link to AirBNB increasing their search engine rankings.
It was because Craigslist wasn’t allowing any such simple integrations. AirBNB had to reverse engineer how Craigslist forms worked and then make their own site compatible with it and that too without having access to the Craigslist code base.
The plan worked. AirBNB noticed a heavy growth. But then Craigslist soon found out and fixed their code so as to not allow AirBNB to post any further So Simple, why not try this out for your business website.
3. Buffer
This lets you post under a proper schedule without being on your computer at all times.
The growth hack they employed was acquisition of the Digg Digg floating share bar.
After they purchased the Digg voting share bar, they used their Buffer button on it by default. This compelled more and more people to use it and know about it.
4. Dropbox
Dropbox came up with an interesting way to increase referrals. Firstly they made it very easy for their current customers to share referral links with their friends and secondly they offered them an incentive.
For example they introduced a feature that if a current customer will refer somebody to them they both will get an extra 500MB of disk space, as soon as the other person signs up. People began to share referrals link so as to get more space.
This method cost Dropbox merely 1 GB of disk space, much less than what they would have spent if they would have tried Google AdSense or any such similar advertisements
5. Facebook
Facebook created badges or profile widgets and made them embeddable so that the users could take them and post them on their websites and blogs. Of course this gave Facebook more visibility and better search rankings.
According to
Forbes: … these widgets served billions of impressions per month, which led to hundreds of millions of clicks and consequently millions of signups. By extending Facebook through the user base, Facebook was able to generate a massive number of sign ups.
The second hack was about buying service providers in third world countries. Most business analysts then were confused with their move.
To them, it made no sense why would Facebook want to buy entire companies that too half way round the world just to get people’s email addresses. It turned out Facebook was not buying them to get their customers’ email addresses, but it was buying them to get access to their technology which was collecting email addresses. They needed this technology to get more email subscribers for themselves.
6. Quora
Quora was launched in 2010. It’s a new social network co-founded by two of the former
Facebook employees. It is basically a questions and answers website where anyone can post questions, answers and can also edit the answers written by others. It is somewhat like Wikipedia.
The growth hack employed by them was to study what the most active users on Quora were doing. Intense research and experimentations were carried out to find how the most active users were behaving on the website and then patterns were created so that the other users would also fall into the same kind of behavior.
7. PayPal
PayPal, the popular merchant account hacked their way to fame as follows. It all began with eBay. The site allowed the sellers to mention their options through which they were willing to accept payments.
Overtime more and more listings were accepting PayPal. But back then PayPal was not an option provided by eBay by default. So the sellers had to write down the name “PayPal” in several places. When PayPal noticed their popularity amongst the eBay users, they managed to sign a deal with eBay, allowing the sellers to use the PayPal logo if they were accepting payments through it. The result was that PayPal’s logo was displayed side by side with many other logos of established companies like Visa and MasterCard. There were three reasons for the working out of this hack as said by Laxman Papineni. Co-founder at AppVirality.com - 1 – Since the logo of PayPal was being displayed with other big names, it sent out a signal that PayPal is a competitor of those other companies. This helped increase their value. If you have an online magazine, wouldn’t you love to be called a competitor of Forbes? 2 – eBay was already a giant in the online world. By showing off their logo there, PayPal was standing on the shoulder of a giant. PayPal was leveraging eBay’s traffic to grow their own business. 3 –
Since more and more sellers were accepting payments through PayPal, it urged more and more customers to have PayPal accounts. You see this is akin to having a phone. A person can only talk to you through his phone when you will have a phone for yourself. Similarly you can make a payment into somebody’s PayPal account, only when you will have a PayPal account for yourself. So how did this growth hack help PayPal? Their partner eBay was so impressed with them that they bought PayPal for $1.5 billion.
8. Hotmail
9. LinkedIn
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Who am I: I am Oyedele Nelson Tobi. Founder of NelsonTrends, I write and talk about GrowthHacking, Content Marketing, Online Marketing, Digital Marketing, Affiliate Marketing, Email Marketing, Entrepreneurship Development and Business Growth. I have Posted my articles on many websites and also shared my articles at public gathering. I love you guys.
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Good post
ReplyDeleteThanks a lot
ReplyDelete